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Instagram comment-to-DM automation

Turn Every Instagram Interaction Into an Opportunity.

Automate Instagram DMs, respond to comments instantly, capture leads, and grow your business while you focus on creating.

Free plan · No card required · Set up in under 5 minutes

How it works

Comment in. DM out. Automatically.

Pick a keyword, choose the posts to watch, and write your DM once. CommentDM does the rest — matching comments and sending personal DMs in seconds, 24/7.

  • Official Meta Instagram API — no passwords, no bots
  • Private replies sent within seconds, inside Instagram's 7-day window
  • Every match, send and skip logged in your event history

Live automation demo

Demonstration: a comment containing the keyword LINK triggers an automatic direct message.

Automation: “Morning routine guide”Post is live

Your command center

Every DM, comment and lead — one dashboard

See what's working at a glance: delivery stats, automation performance and a live event feed. No spreadsheets, no guessing.

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Dashboard preview

Sample data — for illustration only

DMs sent

12,480

+18% this week

Comments processed

31,204

+24% this week

Leads captured

2,147

+11% this week

Link clicks

4,893

+32% this week

DMs sent — last 7 days

Recent activity

  • @priya.sharma commented “LINK” → DM sent2m ago
  • @arjun.k commented “PRICE” → DM sent9m ago
  • @meera.exe replied to story → DM sent21m ago
  • @dev.patel commented “link” → skipped (duplicate)34m ago
@yourbrand — Connected · token valid

Features

Everything you need to convert comments

Purpose-built for Instagram automation — not a bloated chatbot platform with an Instagram tab.

Comment-to-DM automation

Someone comments your keyword — they get your DM in seconds. No manual copy-pasting, no missed leads at 2am.

Keyword triggers

Match whole comments or keywords anywhere in the text. One automation can watch for LINK, PRICE, DEMO and more.

Story-reply automation

Turn story reactions and replies into conversations too — where Meta's messaging permissions allow it.

Follow-gate

Reward only real followers: verify someone follows you before unlocking the link, code or freebie.

Smart safety caps

Hourly sending limits with an automatic queue protect your account while keeping delivery fast.

Analytics that matter

DMs sent, comments matched, links clicked, leads captured — per automation, per account, per day.

Use cases

Built for how India sells on Instagram

Creators

Monetise every viral moment

A reel blows up overnight. Instead of waking to 400 unanswered “link please” comments, every single one gets your digital product link, affiliate offer or booking page — automatically.

  • Product links in DMs
  • Giveaway & waitlist flows
  • Brand-deal lead capture
Ecommerce

Turn comments into checkouts

“PRICE?” on a product reel becomes a DM with the price, size guide and buy link — while the shopper is still excited. Recover the sale before the scroll moves on.

  • Instant price & stock replies
  • Coupon-code delivery
  • Cart-abandon nudges
Agencies

Run client automations at scale

Manage automations across client accounts from one dashboard, with per-client analytics to prove ROI and plan limits that keep every account safe.

  • Multiple accounts
  • Client-ready reporting
  • Team-friendly workflows

Loved by sellers & creators

What users say

We're collecting real stories from early users. Until then, these illustrate the kinds of results the platform is designed for.

Placeholder testimonial
“We stopped losing sales to unanswered comments. Our launch week DMs converted at a rate our email list never touched.”

Ananya S.

D2C founder, skincare

Placeholder testimonial
“I post a reel, go to sleep, and wake up to a DM list full of warm leads. It feels like hiring a full-time assistant.”

Rohan M.

Fitness creator, 210K followers

Placeholder testimonial
“Client reporting used to take us a day. Now we export per-automation stats in minutes and spend the time on strategy.”

Kavya R.

Performance marketing agency

Pricing

Simple pricing in rupees

Start free, upgrade when the DMs start paying for themselves. Cancel any time.

Free

₹0/month

  • Connect 1 Instagram account
  • Run 1 active comment-to-DM automation
  • 100 automated DMs per month
  • Hourly safety cap with smart queue
  • Keyword triggers with instant private replies
  • Basic delivery stats
  • Community support
Most popular

Starter

₹499/month

  • Connect up to 3 Instagram accounts
  • Run 10 active automations
  • 1,000 automated DMs per month
  • Hourly safety cap with smart queue
  • Keyword and comment-text triggers
  • Per-automation performance analytics
  • Email support with next-business-day response

Pro

₹1,499/month

  • Connect up to 10 Instagram accounts
  • Run 100 active automations
  • 10,000 automated DMs per month
  • Hourly safety cap with smart queue
  • Everything in Starter, at higher limits
  • Advanced analytics with CSV export
  • Priority support for launches and campaigns

Prices in INR, exclusive of GST. Cancel any time — your plan stays active until the end of the billing period.

FAQ

Frequently asked questions

How does it actually work?

CommentDM connects to your Instagram Professional account through Meta's official API and watches the posts you choose. When someone comments with one of your keywords (like "LINK" or "PRICE"), it sends them a DM with your message — usually within seconds. You write the message once; it goes out every time.

Is this allowed by Instagram?

Yes. CommentDM uses Meta's official Instagram APIs with permissions you explicitly grant (instagram_business_manage_comments and instagram_business_manage_messages) — the same APIs tools like ManyChat use. It never asks for your Instagram password and never logs into your account. You write every message, and you can pause or disconnect any time.

Do commenters need to follow me to get the DM?

No. Anyone who comments the keyword on a watched post receives your DM — followers and non-followers alike. If you want, the optional follow-gate can verify someone follows you before unlocking a reward, but the basic DM flow works for everyone.

Are there limits on sending DMs?

Instagram requires private replies to be sent within 7 days of the comment — CommentDM sends them in seconds, so you're always well inside that window. Each plan also includes a monthly DM quota (100 on Free, 1,000 on Starter, 10,000 on Pro) plus hourly safety caps with a smart queue, so delivery stays healthy and your account stays safe.

What kind of Instagram account do I need?

You need an Instagram Professional account — Business or Creator. Personal accounts can't use Meta's messaging APIs, so they can't be connected. Switching to a Professional account is free and takes a minute inside the Instagram app.

Can I cancel any time?

Yes. Cancel from the Billing page in one click — no emails, no calls. Your plan stays active until the end of the billing period, and you can disconnect your Instagram accounts whenever you like.

Your next comment could be your next customer

Join creators and brands turning engagement into conversations — automatically, starting free.