Every feature below is built on Meta's official Instagram APIs — with the exact permissions and eligibility spelled out. No grey areas.
1. Instagram comment-to-DM automation
The core of CommentDM. Choose the posts or reels to watch; when someone comments, they receive your DM in seconds — a private reply tied to their comment, plus an optional public reply like “Check your DMs!”. Every event is logged with its outcome: sent, skipped, or failed.
Watch specific posts or all new posts on an account
Private reply + optional public comment reply
Duplicate-comment protection — one DM per commenter per automation
Requires
Instagram Professional account (Business or Creator)
instagram_business_manage_comments permission
Private replies must go out within 7 days of the comment — CommentDM sends in seconds
2. Keyword-triggered DM replies
Don't DM everyone — DM the people who signal intent. Add keywords like LINK, PRICE or DEMO and choose “contains” matching (keyword appears anywhere) or “exact” matching (the whole comment is the keyword). One automation can carry many keywords, each mappable to its own message.
Multiple comma-separated keywords per automation
Contains vs. exact matching, case-insensitive
Reply-to-all mode for giveaways and launches
Requires
Instagram Professional account
instagram_business_manage_comments permission
3. Story-reply automation
Turn story engagement into conversations. When someone replies to your story, CommentDM can answer automatically — perfect for polls (“Reply YES for the link”), Q&A stickers and launch countdowns.
Trigger on story replies and reactions
Keyword matching inside story replies
Separate message templates from comment flows
Requires
Instagram Professional account
instagram_business_manage_messages permission
The messages webhook field must be enabled — story automation only works where Meta delivers these events
4. Automated FAQ responses
Stop answering “What are the timings?” fifty times a day. Teach CommentDM your frequent questions — price, location, delivery, slots — and it replies instantly in the DM thread, 24/7, in your tone of voice.
Question → answer pairs with keyword matching
Fallback message when nothing matches
Handoff note so you can jump into the thread any time
Requires
Instagram Professional account
instagram_business_manage_messages permission
Meta's messaging windows apply to follow-up messages
5. Multi-step DM conversation flows
Go beyond one-shot replies. Chain messages into guided flows: ask a question, wait for the reply, branch on the answer, deliver the right link. Qualify leads, book calls and take orders without lifting a finger.
Sequential messages with delays between steps
Branching on the contact's reply text
Collect structured answers (name, phone, city)
Requires
Instagram Professional account
instagram_business_manage_messages permission
No cold-DM automation — flows only run with people who engaged with your content first
6. Lead collection & contact tagging
Every conversation builds your list. CommentDM captures who engaged, what they asked for and which automation brought them in — then tags them (New Lead, Interested, Customer, Follow-Up) so you can prioritise and follow up.
Automatic lead capture from every DM conversation
Tags like New Lead, Interested, Customer, Follow-Up
Search, filter and export your contacts to CSV
Requires
Only data people share in conversation with you is stored
Full deletion on request — see Data Deletion
7. Link delivery & click tracking
Deliver the right link at the right moment — product pages, checkout, Calendly, WhatsApp — and see who actually clicked. Know which posts and keywords drive traffic, not just DMs.
Attach links to any DM step
Per-link click tracking
See top-performing posts and keywords
Requires
Instagram Professional account
instagram_business_manage_messages permission
8. Campaign analytics
Your command center for what's working: automation executions, sent vs. failed messages, comment-triggered interactions, leads generated, link clicks and per-automation conversion rates — filterable by date range, account and automation.
Daily, weekly and monthly views
Per-automation performance comparison
Clear definitions: platform-reported vs. internally calculated metrics
Requires
Analytics are computed from your own automation events — never fabricated Instagram metrics
9. Team collaboration & agency management
Run client work without chaos. Connect multiple Instagram accounts, keep each client's automations and analytics separate, and manage everything from one login — with plan limits that keep every account inside safe sending volumes.
Multiple connected accounts (limits per plan)
Per-account automations and analytics
Admin controls for plans and usage
Requires
Each connected account must be an Instagram Professional account
Each account owner grants permissions individually via Meta OAuth
10. Automation templates
Don't start from a blank page. One-click templates for the flows that work: link-in-DM giveaways, price-on-request, webinar registration, lead qualification and story-reply funnels. Tweak the words, keep the structure.
Pre-built flows for common use cases
Customise every message before publishing
Save your own winners as reusable templates
Requires
No extra permissions — templates use the same triggers above
Our promise
What we will never do
Automation is powerful, so here are our hard lines — enforced in the product, not just in the marketing copy.
No cold DMs
We never message people who haven't engaged with your content. No scraped lists, no bulk outreach.
No password access
We never ask for, see or store your Instagram password. Connection is OAuth-only, revocable any time.
No fake metrics
Every number in your dashboard comes from real automation events. If it's sample data, it's labelled as sample data.
See it working on your own account
Connect your Instagram Professional account and send your first automated DM in under five minutes — free.